Milton Friedman is well known for his economic ideas. Perhaps less well known are his views on education. However, Friedman believed that the single thing that would do the most to improve society would be to reform education in order to give parents choice. His line was to 'stop subsidizing the producers of education and start subsidizing the consumers of education' so that those consumers have choice and can drive improvements in quality.
This blog post and the associated video give a great introduction to Friedman's approach on this subject: